Contact Us

ID Innovations Incorporated

1244 Karla Drive, Suite 104

Hurst TX  76053

Tel (817) 285-8772

Fax (817) 285-8839


Technical Support



  • Now available in Multimode USB

  • Visible Red or Infra Red Optics
  • Fully Programmable, 220+ options
  • Small 100 mm footprint

Learn more What's New - Bar Code Slot (Swipe) Readers

AnyLabel for Windows

Download the demo program of our premiere label software

Keep Up To Date

Download the latest version of our

MSR Programming Software

Visit Page

Download Version 3.50

  • Reads up to three tracks of data
  • Multiple interfaces including USB (KBD, HID, Serial) or PS-2 Keyboard
  • Parse up to three different card formats
  • High performance at a low cost
  • Available in dual head design
  • Available in 100mm and 90mm sizes
  • Multiple compatibility modes
  • Proudly made in the U.S.A.
Value Line Magnetic Card Reader